EA has not yet commented on FIFA 23 Coins the error. However, the damage on the market is long-lasting. Most, if not all players are now worthless, even though the market gained some momentum following the deletion from the pack and resultant shortage of FUT Hero items, the loss of coins will not be able to be reversed.
The players who were able to purchase the pack might have greater luck, however it was advertised as untradeable (meaning that the item could not be sold through the marketplace for transfers) There have been instances when EA has sold packs with an incorrect description the company typically pays players who bought the original pack. This means that some players could receive up to two FUT Hero cards with as little as 25,000 coins.
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A snafu with one of FIFA 23's"Hero Packs" has resulted in a rather expensive price after a tradeable FIFA Ultimate Team Hero thing was put on the virtual transfer market within the game at a significantly reduced price. Chaos ensued as players attempted to dispose of their assets since their value plunged, trying to recuperate losses because the market was inundated.
FUT Hero Items are very rare and thus valuable. Each is associated with a player who has made a major contribution to the club or is a fan favorite for some reason or other. The Hero product can be purchased for million of FUT coins for each one on the virtual transfer market or by purchasing packs, where there is a very slim chance of FUT 23 buy Coins receiving one.